Tactics for improving blog traffic - Gaining more blog traffic, a 30 day adventure in blogging - Day 2

Today’s installment is on the tactics we’ll use to gain more readers on the two blogs in this study. These will include, but are by no means limited to, the following actions:

• Posting relevantly and often. At least once a day and up to 3 posts per day, per blog.
• Leaving intelligent comments on related blogs
• Leveraging the power of Social Networking and Community sites like StumbleUpon, digg, BlogCatalog and MyBlogLog
• Using the power of “People that know people” to get the word out.

There are other equally important things that we will not be doing, period:

• Leaving irrelevant or worthless comments (Trolling)
• Actively asking someone to visit our blogs in a comment (Comment spamming)
• Adding our blogs to link lists, exchanges or blogrolls that they are not already a part of. (As I’ve said in previous entries, CbsoP has been around for a while, so it’s been signed up for a few. No new ones will be added.)
• Paying anyone to review our blogs and “get the buzz out”

I don’t use the word tactics lightly. 30 days is an almost insignificant amount of time to show a significant traffic increase on an established blog, and a relatively short amount of time to attract repeat readers to a brand-spanky-new blog. To see a tangible difference in our baseline statistics, the moves we’re making must be thought out well, and executed with a very keen eye for not only details, but quality. We’re going to have to make a battle plan and stick to it with military determination, otherwise all of this will be nothing but a waste of time, and that’s not what we’re after here.

Let’s get a bit more in depth on the topics mentioned above. These are key points that are mentioned repeatedly in traffic building articles from all over the web, and they are very effective, especially over the long run. The point here however, is to leverage the same long term methods to achieve measurable short term results. To use them effectively, we have to understand why they work, and how to make them work for us a little more rapidly.

What To Do:

Post relevantly and often. At least once a day and up to 3 posts per day.

I’m sure a lot of you just looked at the monitor and mumbles something along the lines of:

Well, DUH!

The point of the above statement is that you must post regularly. Let me say that again, just so I’m sure we’re on the same page.

You… Must… Post… Regularly…

It really doesn’t matter how often regularly happens to be if you’re trying to build a readership over a long period of time. As long as you maintain a consistent schedule for posting your blog entries, your readers will come to expect your posts at their normal intervals and that schedule will work just dandy.

If we’re looking to drive larger amounts of traffic in a short period of time, there’s better be something new for not only your readers, but the search engine spiders to find. Each and every day.

The reason I’ve limited the maximum number of posts to three per blog per day is simple. While we want to give people something new to work with every day, we also don’t want to overload them or to have potential return readers come to the conclusion that we’re just tossing out anything we can come up with. The entries need to be intelligent, informative, spell checked and proofread. Putting up a ton of junk isn’t going to attract more readers, it’s going to scare them away. it’s much better to have one extremely well written post than to have 20 pieces of offal.

One more point… If you use WordPress or another blogging platform that allows you to automatically send trackbacks to any site that you link to in your post, turn this feature ON. It will let site owners know you’ve mentioned them, and they’re likely to come and see what was said.

Leave intelligent comments on related blogs

This is a proven method of getting people to come take a look at your blog, but there are things about it that most articles I’ve read overlook, and it’s not just a minor oversight, it’s one of the key things to remember if you want to move more traffic your way:

You can’t just comment repeatedly on the same sites over and over.

One truth in life is that most people are creatures of habit, and it’s likely you are no different. People tend to find a group of sites they like, and they return to those sites, because they’re comfortable doing so. While leaving comments on a certain number of blogs may attract a certain number of their readers to your blog, after a short amount of time, everyone who was going to follow your link will have done so, and your traffic will stagnate. You must take the initiative to break out of that comfort zone and go find new places to comment. As always, those comments must be relevant to the topic discussed in the post, or you’re wasting your time and the blog owners.

As a rule, I’m going to say that we should be looking to find at least five new blogs per day to leave comments on. (Break out that RSS reader!)

Leverage the power of Social Networking and Community sites like StumbleUpon, digg, BlogCatalog and MyBlogLog

We’re going to use the discussion forums and any other features we can to alert people to updates and anything else that might be of interest to them. If you’re not a member of BlogCatalog or MyBlogLog, go sign up. Become active,a nd drop a link to your blogs from time to time. Again, we’re not going to generate a never ending stram of traffic from these communities, but chances are we’ll make some friends, and those friends will add a link from their blogs if they like what we’re up to. That’s a gift that keeps on giving!

StumbleUpon and digg allow us to put our blog in front of a very large number of potential visitors, so they should be used whenever possible. We’ll go over how to use these services later.

Use the power of “People that know people” to get the word out.

You’ve got friends, right? Chances are those friends have similar interests, or know people that do. Ask them to help you get the word out in places that you may not be as well connected. For every person that mentions your blogs, there are two or three that will hear of it through them.

What not To Do:

Leave irrelevant or worthless comments (Trolling)

I can’t stress enough the amount of damage that can be caused by leaving irrelevant comments. It is nothing but a waste of time for both us and the owner of the blog it was left on. At best everyone is just going to ignore the comment all together. At worst, it generates bad feelings from the owner of the blog where you left it, and we’re going for feel good, not angry.

Actively ask someone to visit our blogs in a comment (Comment spamming)

When you leave a comment on a blog, a link back to your blog is created automatically. Even if the link has the nofollow attribute set, it’s still there, and it’s still available for that blog’s readers to click on. Adding another link back to your blog “just because” is nothing more than spam, and will generally not be greeted with a positive attitude.

The only exception to this rule happens when we’ve got a link to relevant and related content on one of our blogs that we’re referencing in our comment. Only link back to a specific entry, never to the main page of a blog, except in the most unique cases. If you do, make sure there’s a good reason! It’s usually better to simply discuss what you’ve readat their blog on your own, and then leave a trackback.

Add our blogs to link lists, exchanges or blogrolls that they are not already a part of.
(As I’ve said in previous entries, CbsoP has been around for a while, so it’s been signed up for a few. I’m not removing it from those at this point, but no new ones will be added.)

Generally speaking, it isn’t a great idea tosign up for a lot of link lists or blogrolls, unless you blog in a very tight niche (like food blogging). Chances are the links are not being displayed in the places that are going to do you the most good. It’s better to focus on your content and on getting to know other bloggers that blog on the same topics you do. Their readers are already predisposed to like what you’re doing.

Pay anyone to review our blogs and “get the buzz out”

Though it may be a viable way to drive traffic to your blog, it can also be prohibitively expensive. It’s better to get the A-list to mention you because you’ve done something that’s gained their attention. (Which is another topic, and one that I’ll cover on a later date.) If you’ve got the money to spend, dropping some Money at pay Per Post or ReviewMe might be a great way to get a heck of a lot of visitors for a few days, but chances are none of them will be back after that, so you’ve just spent your hard earned duckets for nothing.

In Conclusion:

This list of do’s-and-don’ts is not definitive, and does not necessarily apply in every case. They are general rules gleaned from a lot of research and my own experiences. Most are generally accepted as good practice, and should be followed. Those deemed to be inconsiderate are to be avoided, even though we’re looking to drive traffic quickly. Following the etiquette of the blogging community is something we should do whenever possible, especially since if and when we do become the A-Listers, we’ll be the ones enforcing it.

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